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Smart! Grupo Creativo

Soho Complex

Valeria del Mar, Buenos Aires, Argentina.

Multi-family complex, located 50 meters from the coastal sand dunes, designed for tourist accommodation, composed of 12 houses. The houses, the swimming pool and outdoor recreation areas extend from the corner in a stepped way towards the sea. Each house was designed as an independent family unit to take advantage of the best orientations. Local materials were used: ceramic bricks plastered and covered with stone from the Batán quarry, and the textured coating, both in color and granulometry as the sand in the streets and the coastal sand dune.


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